How to Leverage Local Events for Big Growth

How to Leverage Local Events for Big Growth

Every local event is a marketing opportunity—if you know how to show up.

From First Fridays to farmers markets and street fairs, being present and intentional at events can:

• Build brand recognition

• Connect you directly with your audience

• Provide valuable customer feedback

To maximize your presence:

• Create a visually compelling booth or display

• Offer an experience, not just a transaction

• Collaborate with other vendors

• Promote your participation online before and after the event

Pro Tip: One of the most effective ways to draw a crowd is with something unexpected. Some businesses in Southern Oregon have had success adding quirky promotional elements—including costumed characters or surprise performances—to their booth.